• Customer Innovations, Inc. is a design firm with a 30-year track record of helping leading organizations leverage deep audience insight to create innovative products, services, and experiences that influence behavior and drive business performance.  
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Ideas & Insights

  • The Dawn of Cognitive Experience DesignJul 17, 2018 6:49pm

    I have been watching and participating in the convergence of human-centered design and the cognitive and behavioral sciences for more than 30 years.  I am convinced this convergence will accelerate and lead to the emergence of a new field that could … Read more

  • Pick Your Tools Wisely: Think Before Jumping on the Journey Mapping BandwagonApr 15, 2016 9:57am

    Recently journey mapping has emerged as a de facto standard approach for experience design efforts. It's critical to pick your tools wisely. They exert a powerful influence on your thinking and constrain the results you can achieve. Based on extensive work in this area, we've found that envisioning and designing experiences around "journeys" is only occasionally the right approach. You need to consider and pick the right metaphor before jumping on the journey mapping bandwagon. Read more

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Our Work

We help our clients design and deliver products, services, and experiences that influence how people think, feel and act.

  • How People Think

    How People Think

    • What gets their attention
    • What distinctions they draw
    • What preferences they develop
    • What they remember
    • What your company means to them
  • How People Feel

    How People Feel

    • About their experience
    • About themselves
    • About your products or services
    • About your organization
  • How People Act

    How People Act

    • Their choices
    • Their behaviors
    • Their purchases
    • Their interest in new offerings
    • Their influence on others