Posts From October 2008

Understanding Basic Drives and Experiential Temperament

Oct 29, 2008 11:31pm

  In many ways, we are the product of the behaviors that worked for a long line of our ancestors.  When faced with a life threatening situation, say happening upon a saber tooth tiger, our ancestors were the ones that …

Putting the “Customer” in Customer Experience Efforts

Oct 23, 2008 8:22am

  We’ve reached the point where most business leaders understand that their organization’s ability to effectively acquire, retain, and improve the profitability of customers is a direct result of the nature and quality of the experience those customers have. There …

Choice Architecture: Designing Experiences that Influence Customer Behavior

Oct 13, 2008 3:29pm

Well-designed experiences influence behavior. A well-designed customer experience can influence customers to return for additional purchases, spend more money during each purchase, and tell lots of other potential customers about the experiences they’ve had with your business, etc… In addition, …