Posts From November 2008

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When the Going Gets Tough… The Tough Get Closer to Their Customers

Nov 27, 2008 9:41am

Whether we like it or not, the current recession will separate the weak from the strong. For many organizations, I believe the deciding factor will be how well they recognize… The linchpin of an effective recessionary strategy is aggressive customer …

Effective Experiential Storytelling

Nov 23, 2008 11:10pm

What are the stories your customers tell about their experience with you and your business? What do they think you really stand for? What are the most memorable aspects of their experience? What surprises them? What frustrates them? How do …

Making Experiences Memorable

Nov 12, 2008 11:20am

I went to a Jackson Browne concert with a group of friends a week ago. Yes, he’s still going strong at 60. It was a great show. He played a sufficient number of his hits, like Doctor My Eyes and …

Putting the “Signature” in a Signature Experience

Nov 11, 2008 10:29am

I’d like to thank my good friend and colleague, Chris O’Leary for sharing the following stories about several memorable “signature experiences”… Frank Chris writes… In the work that I do with customers and clients, a concrete example of a signature …