Posts From March 2008

Warning: A non-numeric value encountered in /nfs/c09/h01/mnt/136958/domains/ on line 32

Behavioral Engineering and the Design of Influential Experiences: Example – Influencing Sustainable Behavior

Mar 20, 2008 8:43am

Let me start this important topic with a few points that should be intuitively obvious: The benefits associated with delivering an outstanding customer experience accrue from influencing customer behavior Customers either deliberately or incidentally change what they do when they …