Posts From February 2013


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Innovating at the Pace of Changing Customer Expectations

Feb 11, 2013 10:15am

Leading companies are embracing a more intentionally iterative, experimentation approach to market sensing, concept development and learning. Experimentation enables organizations to gather and exploit insight about successes and possibilities, to reduce cycle time, and to involve customers in the design process. This white paper highlights a few of the things we've learned about how to build the structure, capabilities and culture supporting effective experimentation.