Feb 25, 2013 11:43am
The fortunes of any commercial enterprise are behaviorally determined. Ultimately, an organization’s financial success is dependent on the ability to positively and profitably influence what customers do. This white paper describes a rigorous and comprehensive toolset, grounded in cognitive, affective and behavioral science, for surfacing how people’s experiences drive their behaviors and highlighting the product, service and experiential levers for influencing those behaviors.
Feb 11, 2013 10:15am
Leading companies are embracing a more intentionally iterative, experimentation approach to market sensing, concept development and learning. Experimentation enables organizations to gather and exploit insight about successes and possibilities, to reduce cycle time, and to involve customers in the design process. This white paper highlights a few of the things we've learned about how to build the structure, capabilities and culture supporting effective experimentation.