Posts From April 2016

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Pick Your Tools Wisely: Think Before Jumping on the Journey Mapping Bandwagon

Apr 15, 2016 9:57am

Recently journey mapping has emerged as a de facto standard approach for experience design efforts. It's critical to pick your tools wisely. They exert a powerful influence on your thinking and constrain the results you can achieve. Based on extensive work in this area, we've found that envisioning and designing experiences around "journeys" is only occasionally the right approach. You need to consider and pick the right metaphor before jumping on the journey mapping bandwagon.