The fortunes of any commercial enterprise are behaviorally determined. Ultimately, an organization’s financial success is dependent on the ability to positively and profitably influence what customers do. This includes:
Many organizations also have complex challenges that go beyond purely commercial customer behavior. For example:
It is not possible to effectively influence what people do without understanding why they do it. Over the past 25 years, we’ve had the chance to help a wide range of organizations design interventions that influence the behavior of customers and other important stakeholders. In the course of this work, we’ve developed, applied and refined an approach called Design for Behavior (Design for Behavior Overview). This approach employs rigorous tools, grounded in cognitive, affective and behavioral science, that surface how people’s experiences drive their behaviors. These tools clearly highlight the product, service and experiential levers for influencing those behaviors. The attached whitepaper titled, “Behavioral Profiling: A Toolset for Influential Design” provides an overview of elements of that behavioral research and modeling toolset.
Whitepaper: Behavioral Profiling Whitepaper