B-to-B Experience

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Channel 2.0: “Collaborative Ecosystem Management”

Aug 10, 2009 4:29pm

We are in the midst of a dramatic shift in the way business is done. In most industries, a much more open and collaborative network model is replacing the traditional closed and controlled firm-centric view of the world. This shift …

Channel 1.0: Foundational Capabilities for Optimizing B-to-B-to-C Performance

Aug 09, 2009 3:53pm

As I mentioned in my previous post (Optimizing B-to-B-to-C Performance: From Channel 1.0 to Channel¬†2.0), the foundational, Channel 1.0, capabilities required to optimize B-to-B-to-C performance include carefully selecting, cultivating, collaborating with, and deliberately managing the lifecycle and performance of channel …

Optimizing B-to-B-to-C Performance: From Channel 1.0 to Channel 2.0

Aug 06, 2009 11:35am

How do we keep up with changing consumer expectations when we only have limited direct contact with the ultimate consumers of our products? How do we align agents, brokers, retailers, or franchisees in order to deliver a consistent brand experience …

Optimizing the Business-to-Business-to-Customer (B-to-B-to-C) Experience

Nov 13, 2007 9:02am

About 75% of the companies we’ve worked with over the past 25 years operate in some variation of a Business-to-Business-to-Customer structure.¬† A wide range of diverse businesses operate in this mode, including: Product companies that sell through retail or distributor …