Ultimately, an organization’s success is dependent on its ability to positively and profitably influence what customers do. Influential design is rooted in deep behavioral insight. You need to know what’s really important to people, the natural pathways they follow to address their needs, as well as the factors that influence the choices they make along the way. This white paper introduces a powerful three-step approach that ensures products, services, and experiences are designed to be easy for people to navigate and to be positively and profitably influential.
Access "An Introduction to Design for Behavior" here:
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