More than ever before, marketing, sales, and service processes are two-way streets. Customers decide when to listen, and they demand to be heard. They also control the timing and process of consumption, so companies must be able to meet customer demand as soon as it materializes via whatever channels the customer has chosen. That means being ready at all times - and creates the opportunity to engage customers continuously, not just episodically.
Customer Innovations' CEO Frank Capek, along with Jim Champy, Dave Sutton, Colby Thames and Robert Morison address the question of how to adapt to the new rules of the technology-powered marketplace by exploring seven tangible transitions.
Download this thought piece here: Seven Transitions for Marketing, Sales and Service